Figuring out how to find golden customers is always difficult. You want to specifically reach those who will be return customers that will come back time and again. But where do you find them? 

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Posted by Purple-Toolz

I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background …

The early days of running your own franchise can take a lot of time and effort. It can be an incredibly frantic period. But there is a lot you can do to think about how to make it even better. …

There’s nothing as frustrating as knowing that you have a great service, a great product, an awesome team, and yet somehow you keep losing customers to the competition. Regardless of who your competition is, this is an opportunity to learn …

Positive customer interactions are one of the most important things you can do to make your business successful. On the other hand, if you make major communication mistakes when talking to your customers it can be very bad for your …

A business can live or die by the decisions made by its leaders. Sure, the employees have something to do with the success or failure of a business, but really, you can trace anything and everything back to its leadership. …

Many small business owners don’t realize there are add-on software plug-ins which can be downloaded as addendums to many popular web commerce programs. These plugins are great options for shortcuts in making your life as a business owner easier, but …

Wouldn’t it be great if there was a way to get your brand out in front of consumers that your customers would pay for? As it turns out, that’s exactly what company swag can do. If you design things like …

If you are working to make sure your company’s advertisements are ready for a fresh, new market filled with consumers, you want to make sure you squeeze every marketing dollar perfectly. You want the goldilocks zone: the balance of effective …

In a fast-paced world, it can be hard to anticipate what will come next. But, if you are paying attention to market data and always working to expand your customer base, you can make your business one that is prepared …