Wouldn’t it be great if there was a way to get your brand out in front of consumers that your customers would pay for? As it turns out, that’s exactly what company swag can do. If you design things like t-shirts, hats, bags, and other swag items with your brand on it that customers are willing to pay for, they’re essentially paying out to let them market your business for you. So what are some ways you can start selling your swag online?
Build Your Own Online Storefront
Perhaps the most obvious way to start selling company swag is to offer it through your own online storefront. Any business that sells products should have an online storefront. If you do, then adding a section for your company swag shouldn’t be difficult. If you don’t have an online storefront, it’s well past time to get going on one. Keep in mind that the checkout process can be a major pain point for customers, so you’ll want to make sure that you have all the bugs worked out before you go live with it.
Use Larger Retailers
Setting up an online store through your website is far from the only place where you can sell your company swag. You can take advantage of larger retailers to sell your products too. You can integrate with third-party marketplaces to sell your products more widely. Pretty much everyone knows about Amazon at this point. With how popular it is it’s no wonder that so many people turn to this retail giant for online sales. You may find that you have to pay fees and do quite a bit of work in order to make sure your products are showing up in consumer searches.
Leverage Social Media
Do you have a social media presence for your business? If not, it’s past time to develop one. If you have, start leveraging it as a way to sell your company swag online. Social media can be a great way to advertise your swag and get consumers excited about it. Some platforms have marketplaces that allow you to sell your products as well.
Selling company swag can be a great opportunity for businesses to leverage the power of their own customers. Selling swag online is a great way to do this, as it allows customers to make purchases from anywhere in the world, so long as they have access to the internet. Take advantage of different ways you can sell your company swag online so you can start enjoying the benefits of this marketing opportunity.
Read this next: How to Make Your Products More Relevant to Customers