If you are working to make sure your company’s advertisements are ready for a fresh, new market filled with consumers, you want to make sure you squeeze every marketing dollar perfectly. You want the goldilocks zone: the balance of effective marketing, for the right consumers, at the right time, at the right place, and with the right tone and visualization. How in the world can one little ad do all of that? Here are a few ways to get the results you want with your marketing!
Take Time to Conduct Research
If you were planning on gaining the public’s eye and their trust in order to get your products out there, it’s important to conduct the research necessary to figure out what consumers trust. You need to be willing to look at the data analysis, to talk to local residents if necessary for your products, and to thoroughly research your market. After all, if you’re a local pub and want to advertise online, how do you know which radio stations to use effectively? If you are targeting academics for your services, you need to be where those eyes and ears are, instead.
Target Local Markets
When most companies think of data analytics and advertising zones, they are thinking nationally, not locally. This can make them forget that their local business needs local advertising! There are many, many options for billboards, bus benches, and other print advertisements in locations your market already has established. A vehicle wrap creates a mobile billboard that you can use to target specific markets. A food truck’s packaging can even target specialized demographics. Decide whose eyes you want to catch, and where they will be.
Personalize to Catch Eyes
When reaching specific demographic groups, sometimes thinking smaller is key. You want their initial introduction to you to be as personalized as possible. Word of mouth is an excellent advertisement, and in lieu of their close relative’s words about which electrician is best, their favorite local blogger bragging about your work, or showcasing their products, create a mini-influencer focus that can maximize your marketing dollar.
You want your money to work smarter for you, and for none to be wasted. Think about your local market and use analytics to figure out what is needed to reach consumers. Don’t forget personalization!
Read this next: App Store SEO: How to Diagnose a Drop in Traffic & Win It Back