Looking forward to your franchise’s big opening day is fearful for many new franchise owners. In most cases, it works out wonderfully, so take a deep breath and realize that the odds are in your favor. At the same time, …
Business Shortcuts That Help You Stay Focused on the Important Things
Let’s face it: your time is valuable as a business owner. You have to worry about inventory, business payments, and overall hiring procedures. Some things are too tedious for you to worry about—they might even be too tedious for a …
Finding Ideas for a Video Series or Podcast – Whiteboard Friday
Posted by PhilNottingham
Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding …
3 Things Your Business Needs to Focus on To Stay Afloat
Many businesses are struggling to stay afloat in the current economic environment. Those who have managed to stay in business have likely been forced to realize just how important certain aspects of their business are. These aspects are what your …
Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.
Posted by MiriamEllis
File this under fresh ideas for stagnant clients.
It’s 10:45 at night and I’m out of:
Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all …
Choices That Matter Most When Marketing Your Business
Every business move is made up of little choices that can help you get closer to your goals. Marketing is no different. Though there are many choices involved in any marketing project, there are a few choices that are more …
Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]
Posted by MiriamEllis
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.
Franchises face a unique challenge here: they know how to market at the national …
SEO 101—What You Need to Know about Keywords
SEO is an essential part of running a modern business, but if you haven’t used it before, it can feel a little bit overwhelming. Luckily, SEO is just about using the best keywords to reach your audience and grow your …
Do's and Don'ts for Using Reviews as Part of Your Marketing Strategy
There is no one better to market your company’s products or services than your own customers. This is why customer reviews are in such high demand, especially those that shed a positive light on the company. In fact, many companies …
Important Choices You Need to Make When Designing a Marketing Strategy
Designing a marketing strategy takes a lot of work developing your brand and figuring out your message. As you break down the process into individual steps, don’t be afraid to try new things as you go. Each product and each …