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3 Things Your Business Needs to Focus on To Stay Afloat

Many businesses are struggling to stay afloat in the current economic environment. Those who have managed to stay in business have likely been forced to realize just how important certain aspects of their business are. These aspects are what your business should be focusing on in order to stay in business and avoid going under. So what are some of them?


Your business’s marketing is absolutely critical to your business staying in business right now. It is understandably tempting to cut back on marketing with how tight finances are at the moment, but that can cause problems in the long run. Reducing your marketing can lead to a reduced customer base, which can eventually kill your business. No customers means no income, which means closing your business, perhaps for good. Instead of reducing your marketing, consider switching up your strategy for some low-budget marketing ideas that will be more cost effective while still allowing you to reach out to consumers.

Shipping and Fulfillment

You’ve probably noticed the growing trend of shopping online. In fact, it’d be pretty hard to miss at this point. That means that your shipping and fulfillment processes and teams are crucial to your business’s continued success, as one bad encounter can be enough to lose customers. It’s important to do what you can to streamline the process and make it easier to stay on top of orders. You can simplify your logistics, making it less of a headache and much less likely to go wrong. It’s best to avoid offering too many different options for shipping, since this can increase the chances for error and will make things more difficult for your shipping and fulfillment teams.


Your brand is what makes you stand out as a business to consumers. Your logo, your style, even your philosophy all play into your brand and make it easier for consumers to recognize you as a separate, unique entity. It’s what gives your business personality and helps consumers identify with your goals and message. For that reason, many consumers prefer brands to actively take positions on various issues, even going so far as to choose whether or not to support a business based solely on this aspect of their brand. If you want to appeal to this portion of consumers, don’t neglect your company branding.

Staying in business can be difficult enough under normal circumstances. In the event of an economic recession, it becomes even harder. Fortunately, by focusing on your marketing, shipping and order fulfillment, and building your company’s brand, you’ll stand a better chance of keeping your business afloat.

I can help you to develop a solid marketing plan to help your business grow. Learn more about what I can do here!