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Posted by BritneyMuller

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet …

The purpose of a “business” (or characteristics of an effective one) is to offer something with the consumer in mind. If consumers find no relevance for the product or service you are offering, you make no sales. Here are a …

Your business cannot succeed without proper messaging to your clientele and to new customers. This is one of the reasons that communication tools have become so widely popular in the business sphere. No longer are billboards and printed notes good …

Hiring is one of the most important ways you strengthen your business. Hiring the wrong people can waste a lot of time, money, and effort. Hiring the perfect person for the job can strengthen the company in an incredibly meaningful …

Posted by MiriamEllis

This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing.

Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy …

Getting your brand’s message across can be a difficult task to undertake. You will need to narrow down your audience, time your strategy, and use social media. Each of these things will help you to get your message out in …

Figuring out the best way to approach developing your business can be a challenging thing. And while it can seem easy to focus on sales or advertising, it’s important that you also allocate enough time to data collection. Being a …

Posted by Cyrus-Shepard

A good, solid competitive analysis provides you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday, Cyrus walks you …

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An effective marketing campaign appeals to people in a way that pulls them in. Understanding how people work and what appeals to them is crucial to a successful campaign. Although people are complex, there are simple steps you …

There are so many different aspects of your business that you need to manage at a given time. But of all the things that will benefit yourself and your employees, having a great 401(k) is one of the most important. …