Ok, So I have to admit that not knowing everything is really hard to admit, especially when I have had successful account structures that have saved money and has given many companies a way to invest in more channels.
I …
What Are Click Assisted Conversions
In Adwords Click assisted conversions are keywords that lead to other keywords that made a final conversion. For instance if a person first searches for “Orlando Resort” and clicks on your ad does not convert, then Searches for “Orlando Resort …
How to Become a People-Focused Business
In our day and age, it is easy to get hyper focused on profits and the bottom line, while forgetting about the people involved in business. Business works for people, not the other way around, and without all of the …
Using Google Metrics to Measure Offline Conversions
The new store visits metrics in Google’s Adwords may be the key to finally figuring out how online advertising translates into real time store visits. This little mystery has been keeping marketeers up at night.
The formula used to determine …
Cybersecurity Steps Each of Your Employees Should Take
Whether you’re working in-person or remotely, you want to ensure all your employees follow cybersecurity best practices. Your business’s data as well as your client’s data needs to be protected. If employees follow these basic measures, then your data can …
How to Survive the Startup Phase of Your Business
Starting a business is hard. In fact, it’s one of the most challenging things you will ever do in your life. But it’s also one of the most rewarding experiences you will ever have. There are so many things to …
Why Communicating With Customers is Crucial to Your Success
The secret to success in a business is a good relationship with your customers. At the end of the day, they are the ones who put money in your pocket, but they are also the ones who enjoy your business …
Micro Moments in Paid Search
It’s been a while since the last time I wrote but I have been learning all about my new role at uBreakiFix. I love the business, awesome culture and great leadership. It has literally been the best job I have …
Market Research Every Company Needs to Do
If you want to know how to best move forward with your company, you need to know what data to look at. Everyone needs to do some basic market research in order to figure out what they should do to …
How to avoid having to pay unfair copyright claims – Jumpstart.com
In the last couple of years, companies have formed with the sole purpose of scouring the internet for the unauthorized use of copyrighted works. It’s a booming business that benefits big stock photo companies like Shutterstock and Getty Images, but …