However, many business owners don’t know how to grow their activities online. This is where a digital marketing consultant like myself will provide valuable insight to attract new customers and increase your online sales.
While many people call themselves a Digital Marketing Consultant, most of them aimlessly promote content marketing programs that won’t have an impact on your revenue. Some consultants specialize in web development, SEO, social media, or research. Many of these “consultants” lack the holistic knowledge that is required to create a robust marketing strategy.
What To Look For
A professional digital marketing consultant will have experience in different areas of digital marketing. From website development and email marketing to social media and Paid Search, your digital marketing consultant needs to know how to create a strategy, produce content for, and optimize each channel for your business.
A professional digital marketing consultant will deliver the oversight and provide detailed suggestions on ways you can implement a stronger online marketing plan. The will also need to provide you with detailed analytics to show how your channels are performing. Many digital consultants don’t know how to deliver and interpret the analytics you need to understand ROI and how your online marketing campaigns drive profits.
I Focus On Four Areas
With over ten years of marketing experience and management experience, I know how to grow your online presence. A lot of consultants want to give you suggestions and expect you to execute. I have seen this backfire, so as your digital marketing consultant I will provide you with hands-on direction from strategy, production, training, and analytical reports. The four areas I focus on with your business include:
- Assess current digital marketing efforts.
- Plan content marketing initiatives to help you reach your business goals.
- Execute online marketing programs to generate qualified leads.
- Produce timely analytic reports to show marketing results.
I work with you from the concept of your marketing strategy and help you produce content aimed at delivering the highest quality leads for your business. I have worked with companies of all sizes and industries to drive traffic and increase revenue. Some of the different marketing channels I have managed and produced positive ROI with include:
- PPC campaigns
- Google and Facebook remarketing
- Guest blogging strategies
- Landing page optimization
- Email marketing
- Video marketing
- Social media
Your digital marketing consultant should approach each campaign with a focus on the larger picture. Each channel needs to work seamlessly with each other channel your business uses. This will ensure your overall marketing efforts are maximized, and you can reduce costs.
I know how to produce marketing campaigns that make your business money. When I work with your company, you will receive professional advice from a proven digital marketing consultant.
Changing Digital Marketing Landscape
The landscape of digital marketing is always changing, so you need a digital marketing consultant who keeps up with the changes. You don’t have the luxury to fall behind your competition when it comes to online marketing. Every day Google and Facebook change their algorithms, and if your digital marketing consultant is not updated on these changes your business risks losing money.
I hold several certifications from Google, and I am a Google Partner. I keep updated on all changes in the digital marketing world. To do this, I:
- Read a massive variety of blogs
- Attend local marketing Meetups and conferences
- Interact with leading marketing professional groups
- Develop strategic partnerships with business owners.
- Ask questions, listen and learn
Are You Ready?
The world of online marketing is a competitive and crowded space. Your business can’t fall behind because your competition is doing everything they can to drive you out of the market.
If you want to have an unfair advantage, then you need me to work with you as a digital marketing consultant. My services will provide you with the competitive edge you need to drive more qualified leads and increase your revenue.
I am selective when it comes to new clients because I am currently busy as a digital marketing consultant. However, I’m open to taking on new clients if it is a good fit. If you are ready to work with an industry-leading digital marketing consultant, then shoot me a message.