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How Should You Measure Success at Your Business?

Success in business can be measured in a variety of ways, depending on your individual goals and values. It may also look different depending on the type of company you operate. But there are some reliable indicators that your business is heading in the right direction.                    

Employee Satisfaction

If you have a low employee turnover rate, and your workers show high engagement in their work, that’s a sure sign of success in your business. Employers who are engaged are more productive and more committed to doing their jobs well. They help create a company culture that is positive, team-oriented, mutually supportive, and motivated toward quality performance. Overall, this leads to higher profits for the company.

While you can’t force employee engagement, you can take several steps to encourage it. Fair compensation, reasonable working hours, and opportunities for professional growth all contribute to employee satisfaction.


Making a profit is ultimately what businesses are all about, and if your profit margins are where you expect them to be, you can take that as a sign of success. But maintaining optimal profitability takes continuous planning, organization, and work. Many businesses are using the 5S method to help their businesses perform more efficiently. 5S focuses on eliminating waste in your business. The five S’s stand for Sort, Set in Order, Shine, Standardize, and Sustain. The method is derived from a Japanese manufacturing philosophy, but it has now spread to all businesses that wish to produce with little waste of time, materials, and money.


In business, growth can occur in a number of ways, including adding new locations, expanding client base, increasing product lines, or enhancing service offerings. Indicators of growth include increased sales or revenue, a greater market share, or a more robust demand for your product or services. Perhaps the best way to evaluate your growth is to evaluate how well your business is meeting your short-term and long-range goals. Your business goals should be reviewed regularly to account for any changes that may affect your operations or productivity. If you’re meeting or exceeding most of your goals, you can call your business successful.

Success in business is demonstrated by profitability. But it’s also measured by a number of other factors as well, including satisfied employees and continued or increased growth. In monitoring and attending to these areas, you can assure your business is achieving all you desire.

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