If you are struggling to see progress with your business, you should consider marketing more towards young consumers. With the right marketing, this group can be quickly persuaded to support your business. Younger patrons are worth investing in because they can become loyal customers for a long time, so follow these tips to reach them!
Social Media Marketing
Younger generations are not watching as much traditional television, so conventional commercials are not very effective in attracting their interest in your business. However, according to recent studies, over 90% of all teenagers are on social media. Young people are much more likely to see and interact with ads for your business on social media platforms than anywhere else. Having a social media presence can also help young people become better acquainted with your business.
Video Marketing
When marketing on social media, it is important to use videos as well as pictures and other regular posts. When users are on social media, there is a lot for them to scroll through. Your ads can mindlessly get scrolled through or swiped past in less than a second if they don’t engage your audience. Video posts often contain movement and catchy music that set them apart from other content on social media. Creating video experiences for customers through an app can boost conversion rates. You can experiment with many different video options like a three-second ad with your slogan and jingle or an aesthetic, trending clip, or even a longer review video.
Influencer Collaboration
Because social media is so easy to access, there are millions of people on those platforms. It can be difficult to gain a following and credibility on social media if you are just another random account. Collaborating with social media influencers helps combat these problems by introducing your business to new audiences. Young people following these influencers will be more likely to trust, follow, and interact with your business if you have the endorsement of someone they look up to. Additionally, collaborating with influencers around the world is a very easy way to get more global traction without elaborate global marketing strategies.
Young consumers are ideal customers. They are starting to earn their own money and are molding their likes, values, and opinions. Reaching these consumers through social media and formats that appeal specifically to them can help you earn their trust and patronage for a long time to come!
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